EIGHT SECOND GOLD
- Anne Talmage Cooksey
- Dec 22, 2016
- 1 min read
Eight seconds. That's all it takes for Gen Z'ers to filter, process, and decide whether or not what they are seeing on their device is worth their time or money. As advertisers scramble to win over this audience, born after 1996 and connected to a global internet since day one, they are turning to social media celebrities to help them keep up with these digitally aware youth.
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